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The Most Profitable Ways to Use AI Right Now

I've spent way too much time testing what actually makes money with AI versus what just sounds good in a tweet, here's my honest take on what's working.

There are approximately a million posts online about "making money with AI" and most of them are useless. They either list obvious stuff everyone already knows, or they describe theoretical opportunities that nobody is actually executing successfully. I'm going to try to do something different and tell you what I've personally seen work, and what I think the actual opportunity looks like right now.

Real talk: the best opportunities are not the ones that sound the most futuristic. They're the ones where AI gives you a genuine speed or quality advantage in something people already pay for.

Freelance writing is not dead, it just changed

I know, I know. Everyone said AI killed freelance writing. It did kill a certain kind of freelance writing, the low-end, high-volume content mill stuff where you were getting paid $15 to write 500-word blog posts. That market is essentially gone and it's not coming back.

But here's what's actually happening: businesses still need content, and they need it to be good. What changed is that good writers who use AI can now produce much more output per hour. I know writers who have doubled or tripled their effective hourly rate not by charging more per word, but by doing more work in the same amount of time while maintaining quality.

The positioning shift is from "I write content" to "I produce content strategy plus execution." You're not just a writer anymore, you're someone who can take a topic, research it, outline a three-month content calendar, write the first batch of posts, and deliver it all in a week. That's a different offer and it commands different rates.

AI-assisted video production

This one I'm genuinely excited about. Short-form video content is still one of the most in-demand things businesses want and most small businesses are terrible at producing it consistently. The bottleneck used to be time: scripting, filming, editing, posting. It took forever.

With AI handling scripts, and AI-assisted editing tools speeding up production, someone who knows how to make good short videos can now handle way more clients simultaneously. I've talked to people running video production for five or six small business clients at once, something that would have been physically impossible a few years ago.

The key thing here is: you still need to actually understand what makes good video content. AI can write a script but it can't tell you that a particular hook won't work for a specific audience, or that the pacing feels off. The taste and judgment is still yours.

Done-for-you AI setup for local businesses

Okay this one is underrated and I don't hear enough people talking about it. There are thousands of local businesses, restaurants, salons, law firms, real estate agents, contractors, who have heard about AI but have no idea how to actually implement anything useful.

Someone who can come in, set up a custom Claude or ChatGPT workflow for their specific use case, train their staff on it, and check in monthly to optimize it? That person can charge good money and the work is not that complicated once you know what you're doing.

I'm talking about stuff like: automating first-draft responses to customer inquiries, building a tool that helps them write property listings, setting up a system that turns their notes into social posts. Not rocket science. But to a business owner who's been running things the same way for fifteen years, it feels like magic.

Productized AI services

The freelance model is fine but the thing I'm most interested in is productized services, where you package something specific into a fixed-price, fixed-deliverable offer. AI makes this way more viable because it reduces the time cost of delivery significantly.

Examples that I've seen work: a done-for-you SEO article package (X posts per month, fixed price, delivered by a specific date), a social media content package, a monthly email newsletter service. The client knows exactly what they're getting. You know exactly what you're making. AI lets you deliver at a margin that actually makes sense.

The important thing is picking a niche and staying in it. "I do content for anyone" is a hard sell. "I run the email newsletter for e-commerce brands doing under a million in revenue" is specific enough to actually market.

Building and selling small AI tools

I want to be careful here because a lot of people think this is easier than it is. Building something people will actually pay for requires understanding a real problem, not just wrapping an AI API in a pretty interface. There's a graveyard of AI tools that nobody uses.

But when you get it right? The economics are genuinely great. Small, specific tools solving annoying problems for specific professionals. A tool that helps accountants write client update emails. A tool that helps personal trainers generate custom workout plans. A tool that helps real estate photographers write listing descriptions from a photo upload.

These aren't glamorous. They're not going to be the next big startup. But if you solve a real problem for a few hundred professionals willing to pay $20/month, that's a real business.

Teaching other people to use AI

This is probably the most accessible opportunity right now and honestly it's going to stay valuable for a while because AI tools keep changing and most people are perpetually behind.

Workshops, courses, one-on-one coaching, corporate training sessions. People want to learn this stuff but they don't know where to start, and the landscape changes fast enough that generic YouTube videos go stale quickly. Someone who stays current and can teach clearly is genuinely valuable.

I said this before and I'll say it again: the opportunity is not in knowing everything about AI. It's in knowing more than your specific audience and being able to translate it into practical action for them.

The honest bottom line

None of this is passive income. None of it is easy money. It's all work. But AI is a genuine force multiplier for certain kinds of knowledge work, and if you're willing to learn the tools and apply them seriously, there's a real window right now where you can compete with people who have way more resources than you do. That window won't be open forever, so I'd move on it.

Emily in AI

Emily in AI is a plain-English guide to AI tools, tips, and beginner guides. Every tool gets tested and written up without the hype or the jargon, so you can figure out what actually helps. New posts every week.

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