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Is AI Making Us Less Creative?
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Is AI Making Us Less Creative?

Everyone's asking if AI is killing creativity, and honestly I've been thinking about this a lot, because I've seen it go both ways in my own work.

Okay so I've been sitting with this question for a while now and I finally have enough of my own experience to say something real about it. Is AI making us less creative? I've heard both sides. The doom-and-gloom people who say we're all going to become prompt monkeys who forgot how to think. And the AI-maximalist crowd who insist every tool expands what's possible. And I think they're both kind of missing it.

Here's what I actually noticed in myself. When I first started using AI for writing help, I got lazy in a specific way. I'd have a half-formed idea and instead of sitting with it, getting uncomfortable, pushing through the awkward middle part where the good stuff usually comes from. I'd just hand it off. "Here, make this into something." And the output would be fine. Totally fine. And I'd feel weirdly empty about it.

That emptiness is real information. I'm not going to pretend it isn't.

But then something shifted. I started using AI differently, not to replace the hard thinking, but to do the annoying stuff that was blocking me from the hard thinking. Like, I'd spend forty-five minutes trying to organize my notes into a structure before I could even start writing. Now I dump the notes in and ask for three possible ways to organize them. I pick one, usually modify it, and then I actually write. The creative work is still mine. I just removed the friction that was eating my energy before I even got started.

And that's where I think the "AI kills creativity" argument gets shaky. It assumes creativity only happens in the friction. That the struggle IS the creativity. And sometimes that's true! Genuinely. The constraint forces you somewhere you wouldn't have gone otherwise. But a lot of the friction I was experiencing wasn't the productive kind. It was just... organizational overhead. Administrative brain drain. That wasn't where my creativity was living anyway.

The thing I'm actually worried about

Okay but here's the thing I do think is a real risk. Not for me specifically, but as a pattern I'm seeing. When people use AI outputs as the starting point instead of the ending point. And then don't push further. I think that's where something gets lost.

I see this with images especially. Someone wants a banner for their project, they generate something, it looks decent, they use it. And the image is technically fine but it has this quality I can only describe as "AI face", not the uncanny valley literal face thing, but the aesthetic face. It looks like a thousand other generated images. There's no actual perspective in it. No real choice. It's statistically average in a way that a person making deliberate decisions wouldn't be.

The creativity isn't in the generation. It's in the editing, the rejection, the "no not that, more like THIS," the knowing what you want and being able to recognize when something's not it yet. And if you skip that part because the first output is good enough, yeah, I think something gets lost. Not creativity in some abstract philosophical sense. Specifically YOUR perspective. Your taste. Which is the only thing that makes creative work worth paying attention to.

I could be wrong about this. Maybe I'm being precious about it. But I notice when I look at work from people who really know what they want versus people who are just accepting whatever comes out first, and there's a difference. Still a difference. The tool doesn't erase that difference, it maybe just makes it more visible.

What I've started doing differently

I made a rule for myself about six months ago. Before I use AI on anything creative, I have to spend at least fifteen minutes doing it myself first. Even badly. Even if I throw it all away. The fifteen minutes of struggling is basically me figuring out what I actually want, what direction I'd go if I could do it well, what's important to me about this particular thing.

Then when I use AI, I'm directing it instead of outsourcing to it. Huge difference in the output. Huge difference in how I feel about the output.

I also started being really picky about which parts of creative work I offload. Research? Yes, get it out of my brain so I can think. First drafts of things I genuinely don't care about, like invoice emails? Sure. But the actual thinking part, the what-am-I-trying-to-say, the what-does-this-mean-to-me. I've stopped letting AI touch that. Not because AI does it badly. Because doing it myself is the point.

The skill atrophy thing is real though

I do want to say: I think there's a legitimate version of the creativity concern that's less about creativity and more about skill. If you use AI to write code and never struggle through figuring out why something works, you might not build the mental model that lets you debug weird problems later. If you use AI to write all your emails and never develop your own voice, you might find yourself weirdly inarticulate in situations where you need to communicate without AI.

I noticed this with my own writing actually. I got soft on some things. Had to consciously practice again. It was annoying to admit but worth noticing.

So I think the answer to "is AI making us less creative" is: it depends entirely on how you use it, and whether you're staying honest with yourself about where the line is. Which is not a satisfying answer but it's the true one. The tool doesn't decide. You decide, constantly, with every use. And a lot of people aren't thinking carefully about those decisions, they're just defaulting to whatever's easiest. And defaults do add up over time.

I'm not saying don't use AI. I use AI constantly. But I'm saying it's worth actually thinking about this, specifically, for your own creative work, and not just vibing with it and hoping it works out. The people I've seen handle it well are paying attention. Actively choosing. That's probably the whole answer right there.

Emily in AI

Emily in AI is a plain-English guide to AI tools, tips, and beginner guides. Every tool gets tested and written up without the hype or the jargon, so you can figure out what actually helps. New posts every week.

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